PRIVACY POLICY

Last Updated: August 9, 2026

RK’s General Store (“RK’s General Store,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit, use, make a purchase from, or otherwise interact with the RK’s General Store website and related services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

INFORMATION WE COLLECT

Depending on how you interact with RK’s General Store, we may collect the following categories of personal information.

Contact Information

This may include:

• Name;

• Billing address;

• Shipping address;

• Email address; and

• Telephone number.

Order and Transaction Information

This may include:

• Products purchased;

• Order history;

• Purchase amounts;

• Returns and refunds;

• Shipping information;

• Tracking information;

• Discount or promotional information; and

• Communications relating to your orders.

Payment Information

Payments are processed through Shopify and/or third-party payment processors.

Depending on the payment method used, payment processors may collect information such as:

• Payment card information;

• Billing information;

• Payment account information; and

• Transaction verification information.

RK’s General Store generally does not directly store complete payment-card numbers when payment information is processed through third-party payment processors.

Account Information

If you create a customer account, we may collect information associated with that account, including:

• Name;

• Email address;

• Login information;

• Saved addresses;

• Order history; and

• Account preferences.

Customer Service Communications

When you contact us, we may collect information you voluntarily provide, including:

• Email correspondence;

• Customer service requests;

• Return or refund requests;

• Product questions;

• Photographs submitted for damage claims;

• Reviews or feedback; and

• Other communications.

Device and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages viewed;

• Referring website;

• Date and time of visits;

• Website interactions;

• Shopping activity;

• Cart activity; and

• Other technical or usage information.

This information may be collected through cookies, pixels, tags, analytics technologies, Shopify services, and similar technologies.

HOW WE COLLECT INFORMATION

We may collect personal information:

• Directly from you;

• Automatically when you use our website;

• Through Shopify;

• Through payment processors;

• Through shipping carriers and fulfillment providers;

• Through marketing or analytics providers;

• Through fraud-prevention providers;

• Through social media or advertising platforms; and

• From other service providers that support our business.

HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business purposes, including to:

Process and Fulfill Orders

We use information to:

• Process purchases;

• Confirm orders;

• Collect payment;

• Pack and ship products;

• Provide tracking information;

• Process returns and refunds; and

• Communicate about transactions.

Provide Customer Service

We may use your information to:

• Respond to questions;

• Resolve order problems;

• Process damage claims;

• Handle returns;

• Investigate missing shipments;

• Respond to customer requests; and

• Maintain records of customer communications.

Operate and Improve Our Website

We may use information to:

• Maintain our online store;

• Understand how customers use the website;

• Improve products and services;

• Improve website functionality;

• Diagnose technical problems; and

• Analyze website performance.

Security and Fraud Prevention

We may use personal information to:

• Verify transactions;

• Identify suspicious activity;

• Prevent payment fraud;

• Prevent account misuse;

• Protect customers;

• Protect RK’s General Store; and

• Maintain the security of our website and systems.

Marketing and Advertising

Where permitted by law, we may use personal information to:

• Send promotional emails;

• Inform customers about new products;

• Communicate special offers;

• Provide product recommendations;

• Measure advertising effectiveness; and

• Display or facilitate advertising.

You may unsubscribe from promotional emails using the unsubscribe option included in those communications.

Transactional messages concerning purchases, account activity, shipping, returns, security, or customer service are not promotional marketing communications and may still be sent when necessary.

SHOPIFY

Our online store is hosted and supported by Shopify.

Shopify provides technology that enables us to operate our website, process transactions, manage customer information, and provide ecommerce services.

As part of providing these services, Shopify may collect, process, store, and otherwise handle personal information.

Your personal information may therefore be processed by Shopify in accordance with Shopify’s applicable privacy practices and contractual arrangements with merchants.

PAYMENT PROCESSORS

We may use Shopify Payments and/or other third-party payment processors.

Payment processors receive information necessary to authorize and process your transaction.

Their handling of personal information is also subject to their own privacy policies and terms.

SHIPPING AND FULFILLMENT PROVIDERS

We may provide information such as your:

• Name;

• Shipping address;

• Email address;

• Telephone number; and

• Order information

to shipping carriers, fulfillment providers, postage providers, and related service providers when necessary to deliver your order or resolve shipping issues.

SERVICE PROVIDERS

We may disclose personal information to vendors and service providers that perform services for us, including:

• Website hosting and ecommerce platforms;

• Payment processing;

• Shipping and fulfillment;

• Email services;

• Analytics;

• Advertising;

• Customer support;

• Fraud prevention;

• Information technology;

• Data storage; and

• Other business operations.

These providers receive information as reasonably necessary to perform services on our behalf or as otherwise permitted by law.

COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

Cookies are small data files stored on your browser or device that can help websites remember information and understand how visitors interact with them.

We and our service providers may use cookies or similar technologies for purposes such as:

• Operating essential website functions;

• Maintaining your shopping cart;

• Remembering preferences;

• Measuring website usage;

• Analyzing website traffic;

• Preventing fraud;

• Improving website performance;

• Personalizing content; and

• Supporting advertising and marketing.

Depending on your location and our website configuration, you may be provided with options to manage certain cookie or data-sharing preferences.

Disabling certain cookies may affect some website functionality.

ANALYTICS AND ADVERTISING

We may use analytics and advertising services that collect information about your interactions with our website.

These providers may use cookies, pixels, device identifiers, or similar technologies.

Depending on the technology used and your privacy settings, certain third parties may collect information concerning your activity over time and across different websites or online services.

Where required or made available, you may use our website privacy controls or applicable browser/device controls to manage certain tracking or advertising preferences.

SALE OR SHARING OF PERSONAL INFORMATION

RK’s General Store does not sell personal information for money as part of its ordinary business operations.

Certain privacy laws may define “sale” or “sharing” more broadly than an exchange of information for money and may include certain advertising or analytics activities.

Where applicable law provides a right to opt out of the sale or sharing of personal information, eligible consumers may exercise that right through available website privacy controls or by contacting us using the information below.

NEVADA PRIVACY RIGHTS

Nevada residents may have rights under Nevada privacy law concerning certain personal information collected through our website.

Eligible Nevada consumers may submit a verified request directing us not to make a sale, as defined by applicable Nevada law, of covered information we have collected or will collect about that consumer.

Requests may be submitted through our designated contact method:

Email: [INSERT PRIVACY/CONTACT EMAIL]

We may take reasonable steps to verify the identity and authenticity of the person submitting the request before processing it.

We will respond to verified requests within the timeframe required by applicable law.

PRIVACY RIGHTS IN OTHER STATES

Depending on your state of residence and whether applicable legal thresholds are met, you may have additional privacy rights, which may include the right to:

• Request access to personal information;

• Request correction of inaccurate information;

• Request deletion of personal information;

• Request information concerning categories of information collected or disclosed;

• Obtain a copy of certain personal information;

• Opt out of certain uses or disclosures;

• Opt out of certain targeted advertising;

• Opt out of certain sales or sharing of personal information; and

• Appeal certain decisions regarding privacy requests.

Not all rights apply in every jurisdiction or to every business.

Where applicable, we will respond to valid privacy requests in accordance with applicable law.

REVIEWING OR CORRECTING YOUR INFORMATION

If you have a customer account, certain information may be reviewed or updated through your account.

You may also contact us to request that we review or correct certain personal information we maintain about you.

We may require verification before making changes to personal information.

Certain information may need to be retained for legal, accounting, fraud-prevention, order-history, or other legitimate business purposes.

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

• Fulfilling transactions;

• Maintaining business and accounting records;

• Handling returns and warranties;

• Resolving disputes;

• Preventing fraud;

• Enforcing agreements; and

• Complying with legal requirements.

Retention periods may vary depending on the type of information and applicable requirements.

DATA SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your account.

If you believe your account or information may have been compromised, please contact us promptly.

CHILDREN'S PRIVACY

The RK’s General Store website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate authorization as required by applicable law.

If you believe a child under 13 has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

EMAIL MARKETING

If you subscribe to promotional emails, we may use your email address to send marketing communications.

You can unsubscribe at any time using the unsubscribe link in a marketing email.

Unsubscribing from promotional emails does not prevent us from contacting you regarding:

• Orders;

• Transactions;

• Returns;

• Shipping;

• Account security;

• Customer service; or

• Other non-marketing matters.

BUSINESS TRANSFERS

If RK’s General Store is involved in a merger, acquisition, sale of assets, financing transaction, restructuring, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction as permitted by law.

LEGAL AND SECURITY DISCLOSURES

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to lawful legal process;

• Respond to government or regulatory requests;

• Protect our legal rights;

• Enforce our policies or agreements;

• Investigate fraud or illegal activity;

• Protect our customers; or

• Protect the safety, rights, property, or security of RK’s General Store or others.

DO NOT TRACK SIGNALS

Some web browsers allow users to transmit “Do Not Track” signals.

Because there is not a universally accepted standard for responding to all such signals, our website may not respond to traditional Do Not Track browser settings in every circumstance.

Where legally required or technically supported, we may recognize other legally recognized browser-based privacy preference signals.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services.

RK’s General Store is not responsible for the privacy, security, or information practices of third-party websites.

We encourage you to review the privacy policies of third-party services before providing information to them.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

• Our business practices;

• Our website;

• Technology;

• Service providers; or

• Applicable legal requirements.

When we make material changes, we may provide notice by updating this page, changing the “Last Updated” date, posting a website notice, or using another method appropriate under the circumstances.

Your continued use of the Services after an updated policy becomes effective is subject to the updated policy, to the extent permitted by law.

CONTACT US

For questions about this Privacy Policy or to submit an applicable privacy request, contact:

RK’s General Store
Las Vegas, Nevada
Email: rkline@rksgeneralstore.com
Website: www.rksgeneralstore.com

Privacy requests should include enough information for us to reasonably identify the request and verify the requester where necessary.